One of the leading factors that help Chicago medical cannabis dispensaries succeed is having a winning design scheme for the business. Having a beautifully and efficiently designed dispensary will help attract and retain customers and most importantly, increase sales.
Consumer education is still needed
For the first-time or similarly uninitiated cannabis consumer, it’s important that Chicago medical cannabis dispensaries can cater to expanding their cannabis education effectively and efficiently. This means adequately displaying products in a manner that helps customers quickly and easily visually identify products and examine them. Retail marijuana stores should make sure to display flower in glass jars that can be easily opened to give customers a chance to smell to help them make a selection. Menu displays are also helpful for customers because they can browse the current inventory quickly and compare prices, oftentimes before even heading back into the showroom. Some dispensaries even offer iPad stations in the showrooms for their customers to browse the current selection of inventory as well. Some dispensaries even allow their customers to get a peek behind-the-scenes into their cultivation process while they’re shopping. When consumers get to see where their cannabis comes from, they feel more confident that what they’re consuming is safe and high-quality.
Channel your marketing efforts
Signage is also an important factor that helps guide your customers’ cannabis experience. In Illinois, many dispensaries optionally choose to display signage created by the state’s advertising. These state-sanctioned signs remind consumers of important rules of thumb when consuming cannabis, such as not to drive high, and how long edibles can typically take to kick in to prevent overconsumption. Spreading general knowledge like this is important as more people look to become cannabis connoisseurs in the expanding legal marketplace.
Invest in Good Point of Sale System
One of the most important tools that a dispensary owner can invest in when designing their store is a good point-of-sale system. Good point-of-sale systems improve the overall customer experience that your store can provide. When choosing the right system for your business, be sure to consider the product design and user experience. Intuitive design is important to make your customers’ transactions seamless. The best point-of-sale systems can help improve budtenders’ performance by remembering which strains a particular customer prefers, for example. Innovations in features to systems like this help increase sales and keep customers coming back. For Chicago medical cannabis dispensaries, this can be especially useful to store patient info. Budtenders are able to make better recommendations the more information they have, and the information can easily come from your point-of-sale system if you choose one with this feature. Having an ATM located on-site in either your waiting area or showroom is a good idea as well so that customers who don’t come prepared with cash-on-hand can still make all their purchases. Don’t lose a sale and let someone leave empty-handed just because they didn’t have cash.